Stay Happy, Stay Healthy How Healthy Wrinkles is Making Senior Care Simple By Shrikrishna Bhave
26-04-25
One stop Elderly Care Platform in India
Dr Atul Gawande (the renowned Indian American surgeon, writer, Professor at Harvard & senior advisor to the US govt in Clinton administration), in his timeless & epochal book ‘Being Immortal’ says:
“Providing health care is like building a house. The task requires experts, equipment and materials, and a huge amount of coordination".
India, especially urban India is undergoing a tectonic shift in the prevalence of senior citizen population with increased life span, in spite of advent of lifestyle diseases.
Conversely, it is also witnessing, perhaps for the first time an ‘empty nest’ syndrome with the progeny leaving the home/city/country in pursuit of their career aspirations. This growing nuclearization of families with children settling abroad (or in other cities even within the country) is an irreversible phenomenon that is here to stay and even become more pervasive.
This all looks very rosy & cozy till a point when the parents, still in good health, visit every few months and the children visit periodically - with increasingly decreasing frequency!
In the life of the senior citizens, a point comes, a point which is uncertain & highly individual – could be from sixties to seventies, when the age-related health issues restrict the mobility required to travel. Simultaneously & conversely the ability of the ‘children’ to visit ‘home’ reduces with their families growing and the attendant responsibilities, compulsions and restrictions brought on by their children’s academic & other timetables.
The senior citizens of today are the first generation of ‘parents’ who are bearing & will increasingly bear the brunt of this phenomenon. Even in rare cases, where the parents are lucky to be living with their children there is no escape from the vagaries of old age and all that it brings along.
With time, the inevitable debilitating ailments, lifestyle diseases already knocking on the door, sometimes slowly & most often rapidly, take over.
This plunges the ‘old man’ & the ‘old lady’ or both, in a state of severe distress with limited mobility, profusion of information which is often humongous, contradictory & confusing and lack of proper guidance/expert advice.
The problem increases manifold when one of the life partners passes on, as is inevitably bound to happen. With no one to turn to except their equally senior friends (or in a rare case, a family member), none of them experts in geriatric care, it is like one blind man showing the way to another!
What is desperately needed in this situation is an expert ‘one stop shop’ which brings the healthcare to your doorstep, at the click of a button, so to speak. The absence or restricted availability of such platforms which can provide end to end support, guidance & services becomes a big bottleneck.
Realising that this is a very major & serious lacunae in the senior healthcare space, we have created Healthy Wrinkles’ which is a unique and one stop platform which has four key pillars for senior healthcare management:
1. Curated’ information
One of the most significant hurdles families face in managing elderly care is access to relevant and reliable information. Healthy Wrinkles has developed a comprehensive website offering detailed insights into 16 essential senior healthcare services including home nursing, doctor consultations, physiotherapy, dementia counseling, and more. With 350+ blog posts and 200+ video resources, we empower families with the right knowledge to make well-informed decisions about their loved ones' care.
2. Connecting Families with Reliable Service Providers
Finding the right senior care service provider can be overwhelming. Healthy Wrinkles simplifies this process by offering a verified network of over 4,000 senior care service providers across different categories, including home care services, assisted living facilities, and old-age homes with detailed profiles, ensuring transparency and trust.
3. Sarathi
A service called ‘Sarathi’ in which experts guide the senior citizens by understanding their specific needs and recommending/connecting to the best suited service & service providers.
4. Digital Intervention for Continuous Improvement in Senior Care Services
To enhance the quality and efficiency of senior care, Healthy Wrinkles is launching a digital intervention initiative which will triangulate communication between the patient’s family, service providers, and Healthy Wrinkles team. This system will streamline service monitoring, ensuring better transparency and accountability making it more accessible, reliable, and effective.
On the cards, is a membership model at a reasonable charge where the member, in the event of an emergency, gets a doctor on a call along with a concierge who will mobilize emergency services.
In Summary – Healthy Wrinkles provides:
• A One-Stop Platform for all senior healthcare needs
• Easy access to verified service providers with transparent information
• Free expert advice to assist families in making informed decisions
• Dedicated support for NRIs (or people living in cities different from their parents) looking after elderly parents in India
• A vast knowledge base of blogs and videos on senior health topics.
Healthy Wrinkles is devoted to better healthcare of senior citizens. We hope that Healthy Wrinkles YouTube channel, blogs and healthcare service databases will help senior citizens and also their family members to ensure better health. Knowledge, discussions and demonstrations over here are for the purpose of information only and shall NOT be construed as medical advice. You should contact your health care professional with respect to any specific problem or issue.